#Capital campaign toolkit full#

Watch the full interview for more on this topic. People are going to be willing to put in important fundraising systems.ĪE: One of the concerns I hear most is that people are concerned that their annual funds will go down.ĪK: Their annual fund will go up, due to better systems. Your donors should be ready for them (the consultant).ĪE: They key is to educate your big donors and talk to them.ĪK: A campaign is an opportunity to improve development systems, wealth screening, etc. Then a consultant can come in and test your plan. Sometimes that can take 3-6 months or more. Tips for your Feasibility Study and Annual FundĪK: The pre-campaign work is before you hire a campaign consultant and before you do a feasibility study. If you do all of that right, then when you actually hire a consultant, then your donors are going to be ready to roll. Preparing for your Capital CampaignĪE: What else does it take to get ready for a campaign?ĪK: If you do a good job of engaging your board and staff and volunteers before getting started, then everyone is going in the same direction.

The ideal is to have someone who is fully responsible, and is the kind of person, when people see their name attached, they know the campaign will be successful.ĪE: Does that person need to make a leadership level gift?ĪK: Of course that is wonderful, but it’s okay if they have don’t the capacity to make the largest gift. Choosing a Campaign LeaderĪE: How does an organization decide who to pick for a campaign leader?ĪK: They are looking for someone who does what they say they are going to do. Include key board and staff members.ĪE: Who are they sharing it with at this point?ĪK: They need to be engaging their major donor prospects, so they can share the draft case.Īnd, they need to look for the greatest campaign leadership.ĭo all of this before hiring a consultant.

Next, start drafting a campaign case for support - why this is exciting, and what the impact will be. This is before they talk to a consultant. The First Steps When Considering a Capital CampaignĪE: What does an organization need to do when they are thinking about a campaign?ĪK: Figure out what they are going to raise the money for, including programs, endowment, buildings, campaign costs and more. The text below provides the HIGHLIGHTS ONLY as Andrea and I discuss the “pre-campaign.” Be sure to watch the full interview to get all the important details.

Capital campaign toolkit